Tagline
Live and let live.
LAll is a Japanese fashion brand established in February 2023 by director Takika Matsui. Its collections include T-shirts, sweatshirts, pants, jumpsuits, and bags, and its approach to clothing is not confined by ideas of the basic or the “safe choice.” Its official concept is “live and let live.” Based on the idea that “others are others, and I am myself,” the brand expresses the hope that people will not make assumptions about their own worth or how others view them, and will have confidence in encountering a new version of themselves.
Concept
“Others are others, and I am myself.”