Tagline
A hint of allure in everyday life...
LASHIKU is a Japanese women’s fashion brand launched in 2021 by model Chihiro Inohana, who produced the brand. It offers dresses, tops, bottoms, and other items for petite women around 140–155 cm tall. Its concept is “Made to suit petite women precisely because they are petite.” The brand views petite stature as an asset rather than a source of insecurity, and proposes clothing that allows women to enjoy dressing in a way that reflects their individuality and feels grown-up. Chihiro Inohana is closely involved in planning and design, and collections are currently sold through the official online store.
Concept
Made to suit petite women precisely because they are petite