LAUD is a British fine jewellery brand founded in 2018. Under the direction of creative director and founder Awah, it develops work centered on pieces that are modern yet familiar, aiming for “elevated classics.” Jewellery and objects are reimagined through the LAUD lens to enhance quality, function, comfort, and the relationship between the wearer and the piece. Skilled British craftspeople carry out the work, from design and handcrafting to casting, and the brand’s DNA draws inspiration from stained glass.
Concept
LAUD strives to create modernistic yet familiar works; the result is ‘elevated classics’. Quintessential jewellery and objects re-imagined through the LAUD lens with the aim of improving quality, function, comfort and relationship between object and wearer.