LAVOILE is a Japanese fashion brand for men and women whose sales were launched by yutori Inc. in November 2023. Ayano Sato oversaw the brand’s launch, creative direction, and design. The brand offers products that reinterpret 1970s–80s New Trad and Hama-tra styles for the present, combining a traditional atmosphere with the feel of a port town. In 2025, as part of a review of its brand portfolio, yutori announced the withdrawal of several brands, including LAVOILE.
Concept
Products that revive 1970s–80s New Trad and Hama-tra styles for the present, with a traditional atmosphere and the feel of a port town.