lawgy is a Japanese womenswear brand launched in 2019 by Eim Co., Ltd., based in Kyoto. The brand name derives from “laugh” and “energy,” and the brand aims to be a source of energy that helps people spend each day smiling. Its offerings focus on clothing and also include bags, shoes, and accessories. It continues to sell new items through its official online store.
Concept
To be a source of energy that helps everyone spend each day smiling.