Tagline
Neo-basic
Lazar is a Japanese select shop with roots in Europe and Italy. It originally started with leather goods such as wallets made from Italian leather, and expanded into apparel for younger generations in the 2010s. Centered on neo-basic style, it offers distinctive items at basic price points and covers a wide range of categories for men, women, and children. Its selection includes tops, outerwear, pants, bags, and accessories, and it operates mainly through online shopping malls, also offering exclusive items and collaborations.
Concept
A select shop that sees nostalgia within newness as neo-basic and proposes a lifestyle as well.