LAZERBEAM

Country

Japan

Category

Footwear

LAZERBEAM is a Japan-origin shoe series for children developed by ASICS. It incorporates features cultivated through the development of competitive sports shoes and offers models suited to different uses, from shoes designed for running fast to cushion-focused models suited to everyday wear. The series officially states that it aims to support children’s sports and play from the ground up and contribute to their growth. Its founding year and an individual founder cannot be confirmed.

Features cultivated through the development of competitive sports shoes are incorporated into shoes for children. The series supports children’s sports and play from the ground up and contributes to their growth toward a future filled with hope.

• ASICS 1949

  LAZERBEAM is a series that applies functions developed through ASICS’s sports shoe development to children’s shoes. Primarily aimed at elementary school students, it offers speed types designed around running movements and running types, as well as models that emphasize simplicity and comfort. Its target age groups and scope of everyday use differ from those of running shoes for competitive athletes, and the series broadly supports children’s activities, including commuting to school, play, and exercise. It differs from SUKU2, which offers shoes for growth stages from babies to juniors, in its primary target age groups and the design purposes of its models.

  Shoes supporting children’s running and everyday activities