L&Co.

A second line derived from L&Co.BRIDAL, it serves to offer an online-centered selection experience for the engagement and wedding rings handled by that brand. To make it easier to compare and try on rings at home, it provides sample ring and ring sizer loans, as well as options for engraving and finishes, creating a purchasing process that does not require an in-store visit. While sharing L&Co.’s manufacturing and artisan foundations, it differs from L&Co.BRIDAL, which operates as a bridal brand encompassing specialist stores and in-person consultations: withme. is a line that offers ways to choose less constrained by time or place and expands customer touchpoints in the bridal category.

A men’s private label bearing the L&Co. name, launched by Lucky and Company in 2006. While L&Co. itself offers a broad range of jewelry, including items for women, this line presented men’s items such as rings and necklaces from a distinct perspective, adding a men’s option to the brand family. Men’s items are also available through L&Co.’s current official online shop, so the line can be understood separately from the current comprehensive brand offering as one that took the lead in proposing products for men. Unlike purpose-specific labels such as L&Co.BRIDAL and withme., it is distinguished by clearly defining its product range along gender lines.

A bridal jewelry brand launched by Lucky & Company in 2012, specializing in engagement and wedding rings—a category distinct from L&Co.’s general jewelry and paired items. The brand is themed around “Connecting happiness, connecting feelings.” Its range for life’s milestones includes marriage rings emphasizing timeless appeal, series emphasizing design, engagement rings, and loose diamonds. Whereas withme. is an online-focused second line, L&Co.BRIDAL is positioned within the group as a bridal-specialist brand connected to in-store consultations and a manufacturing base.

A specialized colored-stone line developed by L&Co., established to clearly distinguish the colored-stone category from L&Co.’s broader jewelry range. In addition to rings, necklaces, and earrings, it offers birthstones and loose stones, placing the enjoyment of choosing a stone’s color and type at the center of its product range. While sharing L&Co.’s material selection and craftsmanship, it has a distinct role from the parent brand’s comprehensive assortment, which also includes diamonds, pearls, and matching jewelry, presenting a specialized option for customers seeking products centered on colored stones.

A casual line derived from L&Co.’s luxury line, it is developed for women as a sister brand. While L&Co. itself offers a broad range of products, including diamonds, birthstones, pearls, and pair jewelry, Jewel closet by L&Co. emphasizes designs that are easy to incorporate into everyday fashion and a sense of “cute,” proposing jewelry to be chosen to complement an outfit. Unlike L&Co.BRIDAL, which specializes in bridal jewelry, and L&Co.BIJOUX, which focuses on colored stones, it serves as a casual entry point centered on women’s everyday wear and fashion, expanding the world of L&Co.