Tagline
So many women, so many styles
led.tokyo is a Japanese fashion brand launched in 2020 by Reservoir Co., Ltd. Drawing inspiration from Tokyo culture, including fashion, art, music, film, and manga, it offers items centered on womenswear. The brand underwent a relaunch for Fall/Winter 2023 with director TAJI, proposing a “NEW MIX STYLE” that can be enjoyed through combinations true to oneself, regardless of genre, gender, or age.
Concept
A “NEW MIX STYLE” for enjoying GENRELESS / GENDERLESS / AGELESS styles through combinations true to oneself