Liala×PG is a Japanese women's fashion brand launched in 2013. It is operated by Shirai Co., Ltd., with Miki Yoshida, a former reader model, serving as director. The brand offers apparel for adult women, centered on simple, basic clothing that can be styled for a wide range of occasions, from commuting to days off. Its products are based on basic designs, with attention also paid to silhouettes and materials.
Concept
Supporting busy yet beautiful adult women through fashion