LIFE

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Overview

LIFE is a lifestyle line developed by ffroi, based in Seoul, South Korea. Drawing on ffroi’s fashion and accessories business, which began in Korea in 2014, LIFE offers stationery, furniture, and crafts. Unlike ffroi’s other lines, which center on bags and apparel, LIFE expands into products related to everyday spaces and living, while sharing ffroi’s design studio’s approach of reinterpreting familiar things from a distinctive perspective.

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1 brands
Founded
2014
2014 Parent brand
ffroi
Bags

A lifestyle line extending into household goods

A lifestyle line that extends ffroi’s design scope from fashion accessories to household g

A lifestyle line that extends ffroi’s design scope from fashion accessories to household goods. On its official website, stationery, furniture, and crafts are presented as distinct product groups, while retailers also introduce items such as leather coasters under the name “Furua Life.” Unlike SIGNATURE, which focuses on bags and wallets, and TRAVELLER, which covers travel goods, it is positioned to bring the brand’s use of materials and production background into everyday spaces and objects.

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