Tagline
The joy of matching, a growing sense of unity.
LIFEMAX is a Japanese casualwear brand for events and casual settings, developed by Bonmax Co., Ltd. In 2017, it changed its brand name from the former “MAXIMUM” and expanded its range to include T-shirts, polo shirts, blousons, caps, and bags. Its extensive lineup and color variations serve event staff and team uniforms, covering a wide range of settings from uniforms to fashion. Its official tagline is “The joy of matching, a growing sense of unity.”
Concept
LIFEMAX offers simple, refined casualwear designed to fit everyday life.