Lina la mer. is a Japanese womenswear brand that debuted in March 2020. Inspired by the beach lifestyle of a woman named Lina living on an island in the south of France, it started with swimwear. The brand combines feminine, fashion-forward, and sexy elements, with an emphasis on comfort and beautiful silhouettes. It now offers yoga and fitness wear, golf wear, apparel, and more in addition to swimwear, and proposes relaxing wear for holidays and outings.
Concept
Relaxing wear for outings