Tagline
OUTDOOR GOLF LIFE
Loif is a golf apparel brand incorporating outdoor elements, launched in March 2019 by Hayabusa Co., Ltd., headquartered in Miki, Hyogo Prefecture. Guided by “OUTDOOR GOLF LIFE,” the brand is built around enjoying golf naturally and bringing a smile to the people who wear it. It combines functionality and a playful spirit for comfortable wear in town as well, and has expanded its lineup around functional apparel such as grip socks, HYOON Ventilation, and KODENSHI®-based innerwear.
Concept
LOIF’s concept is to bring a smile to the people who wear it.