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Lolime by mellfy memory

Lolime by mellfy memory

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Country: Japan
Founded: 2022 2020s
Category: Clothing Bags Accessories
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

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Overview

Tagline

The excitement of a toy box turned upside down, for every girl who loves girly style ♡

Lolime by mellfy memory is a Japanese girly apparel brand announced in April 2022. Created by director Momokarorita, it was launched as a sister brand of mellfy memory. It aims to make girly fashion enjoyable regardless of age or body type, and offers M and LL sizes. Its online selection centers on clothing featuring ribbons and frills, along with bags and accessories.

Concept

The happiness of wearing cute clothes

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2021

Year Brand Category Description

2021

mellfy memory

Parent brand

Clothing

A girly offshoot brand that also offers casual clothing

It is developed as a sister brand bearing the name mellfy memory, with products listed sep

It is developed as a sister brand bearing the name mellfy memory, with products listed separately from those of the parent brand itself and Fiorforte in the official online store. Alongside girly designs featuring frills, ribbons, tulle, and floral patterns, its range includes sweatshirts, knitwear, and pants, extending beyond dresses. Some items are available in M and LL sizes. While carrying forward the parent brand’s sweet aesthetic, it broadens the available choices to include casual styles and multiple sizes. In contrast to Fiorforte, which foregrounds doll-like and lingerie-inspired ornamentation, it is positioned around a broad range of girly wear that includes everyday clothing.

2021 Parent brand

mellfy memory

Clothing

A girly offshoot brand that also offers casual clothing

It is developed as a sister brand bearing the name mellfy memory, with products listed sep