Concept
The brand emphasizes selecting rare natural fibers, such as cashmere and vicuña, and combining traditional craftsmanship with advanced technology to create high-quality Italian-made clothing and accessories.
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The brand emphasizes selecting rare natural fibers, such as cashmere and vicuña, and combining traditional craftsmanship with advanced technology to create high-quality Italian-made clothing and accessories.
Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Loro Piana relative to overall brand tendencies.
This chart does not define a brand’s expression or rank brands.
Parent brands and sub-brands, ordered by founding year.
A textile division responsible for material supply and production
Loro Piana Textile is the company’s textile division, responsible for the process from raw
Loro Piana Textile is the company’s textile division, responsible for the process from raw material sourcing through spinning, weaving and knitting, and finishing. It selects and processes rare fibers such as cashmere, vicuña, and merino, and supplies high-quality fabrics. Its in-house materials are supplied for the company’s own ready-to-wear and interiors, while it also provides B2B services to external designers and architecture and interior projects; its product applications and customer base differ from those of the main line. It is a business unit at the core of the company’s materials strategy and production through vertical integration.
A luxury interiors line for residential and hospitality settings
Loro Piana Interiors is a dedicated interiors line launched in 2006, emerging from Loro Pi
Loro Piana Interiors is a dedicated interiors line launched in 2006, emerging from Loro Piana’s textile business. It offers fabrics, rugs, wallpaper, furniture, blankets, and other products for homes, yachts, aircraft interiors, and hospitality settings. Centered on high-quality materials made from rare natural fibers such as cashmere and vicuña, which are core to the brand, it offers made-to-measure orders and customization of colors and finishes. Its uses and target customers are clearly distinct from those of the ready-to-wear and accessories divisions. It serves as a specialist line in the spaces and interiors sector.
A textile division responsible for material supply and production
Loro Piana Textile is the company’s textile division, responsible for the process from raw
Loro Piana Textile is the company’s textile division, responsible for the process from raw material sourcing through spinning, weaving and knitting, and finishing. It selects and processes rare fibers such as cashmere, vicuña, and merino, and supplies high-quality fabrics. Its in-house materials are supplied for the company’s own ready-to-wear and interiors, while it also provides B2B services to external designers and architecture and interior projects; its product applications and customer base differ from those of the main line. It is a business unit at the core of the company’s materials strategy and production through vertical integration.
A luxury interiors line for residential and hospitality settings
Loro Piana Interiors is a dedicated interiors line launched in 2006, emerging from Loro Pi
Loro Piana Interiors is a dedicated interiors line launched in 2006, emerging from Loro Piana’s textile business. It offers fabrics, rugs, wallpaper, furniture, blankets, and other products for homes, yachts, aircraft interiors, and hospitality settings. Centered on high-quality materials made from rare natural fibers such as cashmere and vicuña, which are core to the brand, it offers made-to-measure orders and customization of colors and finishes. Its uses and target customers are clearly distinct from those of the ready-to-wear and accessories divisions. It serves as a specialist line in the spaces and interiors sector.
Dates and partner brands
A boot collaboration within the Loro Highlands capsule. A limited-edition item combining Chasseur/Wellington boots with Chamolux rubber uppers and cashmere linings in Loro Clan tartan.
A limited collaboration with New Balance. A special-edition sneaker based on the 990v6 and combining Loro Piana materials. Released on September 5, 2024, in select regions including North America and Europe.
Brands that share a country of origin, founding period, category or designer.
Country of origin, founding year, categories and parent brands.
Loro Piana is from Italy.
Loro Piana was founded in 1924.
Loro Piana covers the following categories: Clothing, Bags, Accessories, Footwear, Eyewear, Lifestyle products, Textiles and material technology.