Loro Piana

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Overview

Loro Piana is a luxury brand founded by Pietro Loro Piana in 1924 in Quarona (Piedmont), Italy. Originating in textile manufacturing, it offers knitwear and ready-to-wear made from rare natural fibers such as cashmere and vicuña, as well as leather goods, home furnishings, and other products. It combines traditional craftsmanship with advanced technology and produces all of its collections in Italy. LVMH acquired a majority stake in 2013.

Concept

The brand emphasizes selecting rare natural fibers, such as cashmere and vicuña, and combining traditional craftsmanship with advanced technology to create high-quality Italian-made clothing and accessories.

Loro Piana characteristics

Loro Piana: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Loro Piana

Luxury & heritage
Position in the luxury market and connections to fashion history and culture.
Minimal & basics
Minimal design and clean everyday staples.
Polished & dressy
Clean silhouettes and polished, elegant dressing.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Loro Piana relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
2 brands
Founded
1924-2006
1924 Sub-brand
Loro Piana Textile
Textiles and material technology

A textile division responsible for material supply and production

Loro Piana Textile is the company’s textile division, responsible for the process from raw

Loro Piana Textile is the company’s textile division, responsible for the process from raw material sourcing through spinning, weaving and knitting, and finishing. It selects and processes rare fibers such as cashmere, vicuña, and merino, and supplies high-quality fabrics. Its in-house materials are supplied for the company’s own ready-to-wear and interiors, while it also provides B2B services to external designers and architecture and interior projects; its product applications and customer base differ from those of the main line. It is a business unit at the core of the company’s materials strategy and production through vertical integration.

2006 Sub-brand
Loro Piana Interiors
Textiles and material technology

A luxury interiors line for residential and hospitality settings

Loro Piana Interiors is a dedicated interiors line launched in 2006, emerging from Loro Pi

Loro Piana Interiors is a dedicated interiors line launched in 2006, emerging from Loro Piana’s textile business. It offers fabrics, rugs, wallpaper, furniture, blankets, and other products for homes, yachts, aircraft interiors, and hospitality settings. Centered on high-quality materials made from rare natural fibers such as cashmere and vicuña, which are core to the brand, it offers made-to-measure orders and customization of colors and finishes. Its uses and target customers are clearly distinct from those of the ready-to-wear and accessories divisions. It serves as a specialist line in the spaces and interiors sector.

Collaboration partners

Dates and partner brands

All collaborations
2025.09.10

Le Chameau

A boot collaboration within the Loro Highlands capsule. A limited-edition item combining Chasseur/Wellington boots with Chamolux rubber uppers and cashmere linings in Loro Clan tartan.

2024.09.05

New Balance

A limited collaboration with New Balance. A special-edition sneaker based on the 990v6 and combining Loro Piana materials. Released on September 5, 2024, in select regions including North America and Europe.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Loro Piana

Country of origin, founding year, categories and parent brands.

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