Tagline
Feel energized and have fun with fashion!
Lovetoxic is a Japanese fashion brand for junior girls, launched by Narumiya International in 2009. Developed as a retail format for shopping centers, it primarily targets girls around 12–15 years old (140–160 cm tall), blending trends such as American casual, rock, and girlish styles. In addition to apparel, it offers lifestyle goods such as body mist and stationery. It is a brand for energetic girls who surround themselves with items they love (Love) and become engrossed in them (toxic), incorporating trends in moderation and mixing different styles.
Concept
Lovetoxic is about being surrounded by items you love (Love) and getting completely engrossed in them (toxic). It offers many cute items and is a brand for energetic girls who incorporate trends in moderation and mix styles such as girly and sporty.