L.R.M. is a bag and wallet brand launched in 2019 by Muumage Co., Ltd., an Osaka-based bag manufacturer. The brand name is an abbreviation of “LARGE RADIATION MANIPULATE.” Its range focuses primarily on men's products and includes unisex bags and wallets that are easy for women to carry. The brand translates active styles into items that are easy to incorporate into everyday life, with the concept of broadening the fashion appeal associated with styles such as outdoor activities, camping, and festivals.
Concept
The concept is to further broaden the fashion appeal shared with styles such as outdoor activities, camping, and festivals.