LUIS MORAIS

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Primary categories

Overview

Tagline

Luxury with a pulse.
LUIS MORAIS is a brand that grew out of jewelry designer Luis Morais’s personal work, which he began in Miami Beach, Florida, in 1998, and was formally incorporated in 2002. It offers handmade fine jewelry, including rings, earrings, necklaces, and pendants, and features skulls and crosses among its signatures. In its design approach, the brand says it aims to offer clients a “unique duality,” balancing the contrast between playful lightheartedness and a darker “wilder side.” Its official website continues to provide information about collections and stores.

Concept

LUIS MORAIS mission is to provide clients with a unique duality. The designs seek to convey certain juxtaposition; the rare balance between a playful, lighthearted spirit and a darker, wilder side.

LUIS MORAIS characteristics

LUIS MORAIS: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of LUIS MORAIS

Decoration & playfulness
Rich decoration, colours and patterns, and playful design.
Luxury & heritage
Position in the luxury market and connections to fashion history and culture.
Avant-garde & designer
Avant-garde design and expressions of a designer’s individuality and artistry.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of LUIS MORAIS relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about LUIS MORAIS

Country of origin, founding year, categories and parent brands.

Related keywords

Features and values

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