Tagline
A new form born where contrasting charms intersect, making use of each of their strengths.
m.f.editorial is a men’s and women’s fashion brand developed by Takakyu. It opened its first store in Chiba New Town in 2006 and presents the message, “A new form born where contrasting charms intersect, making use of each of their strengths.” The brand proposes styles for a wide range of settings, from business to casual, conveying the idea that refined beauty emerges as different elements attract and overlap. From 2009 to 2024, Atsuro Tayama served as the brand’s director under contract.
Concept
When different things attract and overlap, refined beauty emerges. It holds an exquisite balance and an unprecedented radiance.