Maiden Name is a U.S. women's apparel brand and concept store founded in New York in 2019 by Alix Freireich and David Lê. It aims to dismantle the boundaries between art and design, and between design and “fashion gathering.” Each season, it presents group shows alongside limited collaborations with artists across countries and media. It also offers objects in addition to clothing.
Concept
We aim to dismantle the hierarchies between art and design, design and fashion-gathering work we love and sharing it online.