Tagline
Clothing for women who embody both strength and flexibility in everyday life
MAQWEL is a Japanese womenswear brand by NOLLEY’S. It debuted in 2025 with the concept of “clothing for women who embody both strength and flexibility in everyday life.” Based on refined mannish styles, it adds vintage warmth and sensual femininity as accents, proposing outfits that allow women to freely express who they are each day according to their mood and the occasion. In addition to clothing, the brand offers shoes, bags, and other items, and is directed by Instagram follower 恵 (@megsao_nol).
Concept
The foundation consists of refined mannish styles and simple items that create a healthy look. Vintage warmth and sensual femininity are added as accents, with clothing that allows modern women with many different sides to freely express who they are each day according to their mood and the occasion.