MARTHA

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Country: South Korea
Category: Bags
Related brands: Bags brands from South Korea

Overview

Tagline

BEIGE AND BASIC.

MARTHA is a sub-line developed by the Korean bag brand ALICE MARTHA. The parent brand launched in January 2014 and offers bags including totes, shoulder bags, crossbody bags, and backpacks. Centered on the coexistence of classic style and minimalism, MARTHA proposes modern, minimalist designs based on basics under its official motto, “BEIGE AND BASIC.” It pursues designs that remove unnecessary elements and bring out the essential characteristics of each product.

Concept

We pursue simplicity and brevity based on minimalism through design where classic and minimalism coexist.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2014

Year Brand Category Description

2014

ALICE MARTHA

Parent brand

Bags

A basic, feminine everyday line

On the ALICE MARTHA official website, MARTHA is presented alongside ALICE as a distinct pr

On the ALICE MARTHA official website, MARTHA is presented alongside ALICE as a distinct product category and an in-brand line. According to the official description, it provides designs and colors based on beige and basics that are not excessive and are easy to incorporate into everyday life. Official retailers also clearly distinguish MARTHA as a line with a modern, feminine sensibility, in contrast to ALICE’s youthful, casual direction. Within ALICE MARTHA, it is positioned as bringing classicism and minimalism together in everyday, well-organized bag designs.

2014 Parent brand

ALICE MARTHA

Bags

A basic, feminine everyday line

On the ALICE MARTHA official website, MARTHA is presented alongside ALICE as a distinct pr