Masha Popova is a womenswear brand founded in London in 2020 by the designer herself. Its collections center on the processing and manipulation of industrial denim, with the butterfly motif as a signature, and extend beyond denim to tops and jackets. As a guiding principle for her designs, she says, “My intention is that my designs should always be fun to wear.” Sales information is still available on the official website.
Concept
My intention is that my designs should always be fun to wear.