MATOKAMATOKA is a Japanese womenswear brand operated by FLAPPERS Co., Ltd., headquartered in Tokyo. Its founding year and founder cannot be confirmed from publicly available information. The brand name combines “matou” (to wear) with “MATKA,” the Finnish word for “journey.” The brand offers items centered on womenswear, incorporating elements such as lace. Its concept is to “cherish the natural beauty of women at every age,” and it proposes clothing that combines intricate techniques with ease of care.
Concept
To cherish the natural beauty of women at every age