MATURED is a Japanese womenswear brand launched in August 2020 and directed by model Mayuko Arisue. It was established with support from TOKYO BASE and focuses primarily on daily wear. The brand proposes clothing for comfortable everyday living and a closet filled with cherished favorites that bring joy. Through long-lasting pieces distinguished by their materials and silhouettes, it presents a lifestyle for women who mature in their own way.
Concept
Daily items for comfortable everyday living, and a closet filled only with truly cherished things that bring joy. Pieces distinguished by their materials and silhouettes, designed to be worn for a long time. The brand proposes a lifestyle for women who add color to changing stages of life and mature in their own way.