MECRE is a Japanese womenswear fashion brand launched for Fall/Winter 2021 by HYBES, a subsidiary of TSI Holdings. It appointed influencer MAI as creative director and set out to “create a sense of self (Me),” aiming to draw out each individual’s strength and confidence through wearing what they love. The brand proposed a style that added mannish coolness and casualness to feminine attire, and operated as an e-commerce-centered D2C brand. It has been reported that the brand suspended its activities after the Spring/Summer 2024 season.
Concept
By setting myself free, I can become stronger. By being kind to myself, my heart can become calm. By believing in myself, I can become more creative. Time passing alone does not make me an adult. I cherish what matters to me now.