Meli rich is a women’s clothing brand developed as an original brand by First Face Co., Ltd., a Japanese apparel company. It offers tops, dresses, skirts, outerwear, and other items, incorporating trends at affordable prices. Product descriptions present it as a brand for women who enjoy fashion in their own way and freely, without being swayed by trends. It is introduced as a sister brand of StyleSea.
Concept
Enjoying fashion in one’s own way, freely and lavishly, without being swayed by trends, and hoping women will feel enriched.