Tagline
METAPHOR + HER = METAPHER
METAPHER is a fashion brand based in Seoul, South Korea. Designed by Song Jong-cheol, it launched in August 2016. At launch, it offered menswear and womenswear, with an emphasis on easy-to-wear clothing for everyday life, focusing on materials, comfort, and distinctive details. The brand proposes practical clothing for a variety of everyday settings and pursues its own sensibility through materials suited to daily wear, comfortable silhouettes, and unique details. Its current offerings include tops, bottoms, coordinated sets, dresses, and outerwear.
Concept
The brand proposes practical clothing for a variety of everyday settings and pursues its own sensibility through materials suited to daily wear, comfortable silhouettes, and unique details.