Mewl is a Japanese women’s fashion brand. It is one of the in-house brands of Person and People Co., Ltd., and is developed alongside CHIGNON and YENN as a sister brand. It made its re-debut on November 5, 2024, and offers tops, knitwear, pants, dresses, outerwear, and other items. Under the theme “cute clothes for adults,” the brand’s philosophy is to propose clothes that are more than just cute, without asking people to give up the things they love.
Concept
Cute clothes for adults. Not giving up on the things one loves. Unwilling to compromise on this or that. A heart that grows more demanding with age. Wanting to stay cute forever, but not wanting to be cute alone. Clothes created to fulfill such self-indulgent wishes. Cute, strong, and delicate. May they reach every woman with such desires.