Tagline
Keep in Classic, Reinvent ours
MICHIKO LONDON is a fashion brand launched in London, UK, in 1986 by Japanese designer Michiko Koshino. Against the backdrop of London’s street and club culture, it has developed around streetwear. It currently champions Modern British Chic and offers tops, outerwear, bottoms, dresses, bags, accessories, and more. Its approach is to reinterpret classic and retro styles for contemporary lifestyles.
Concept
Rooted in Modern British Chic, it reinterprets London’s refined spirit through a contemporary lens.