mici is a Japanese women’s fashion brand launched by ROSE BUD in Fall/Winter 2017. Aimed at independent women who know what styles they like, the brand expresses contrasting elements such as casual and mode, and feminine and masculine, through materials and design, and offers refined casual items. After a temporary pause following the Fall/Winter 2019 season, it relaunched in Spring 2021 with a new creative team. Minori Tsuchida is listed as designer and director.
Concept
The brand expresses contrasting elements such as Casual and Mode, and Feminity and Masculinity, through materials and design, and offers refined casual items to women who enjoy fashion in their own way.