MIDVEIN

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Country: Japan
Founded: 2022 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

MIDVEIN is a fashion brand developed by Bluebell Co., Ltd., an apparel company based in Kyoto. It began carrying the brand in 2022, when MIDVEIN was introduced as a new line of CYNICAL. The brand primarily offers womenswear. Its official concept is to bring playful designs that branch out from street and mode into everyday wear, and it proposes “new casual.” The brand name means “leaf veins” and reflects a wish for people to enjoy the possibilities that emerge from combinations of the wearer and the items.

Concept

Bringing playful designs that branch out from street and mode into everyday wear. Proposing new casual.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2005

Year Brand Category Description

2005

CYNICAL

Parent brand

Clothing

A derivative line focused on new casual style rooted in street and mode fashion

MIDVEIN is a derivative line developed by the same company, Bluebell Co., Ltd., as CYNICAL

MIDVEIN is a derivative line developed by the same company, Bluebell Co., Ltd., as CYNICAL. Its brand concept is “new casual”: translating playful designs rooted in street and mode fashion into real clothes. While CYNICAL proposes trend-driven styles centered on a cool aesthetic and denim, MIDVEIN focuses on more casual outfits incorporating street and mode elements. The brand name carries the meaning of “leaf vein,” and the line proposes versatile ways of dressing through the wearer’s own individuality and combinations of items. Within the group, it is positioned as a new casual line that complements CYNICAL’s offerings.

2005 Parent brand

CYNICAL

Clothing

A derivative line focused on new casual style rooted in street and mode fashion

MIDVEIN is a derivative line developed by the same company, Bluebell Co., Ltd., as CYNICAL