Tagline
Walking alongside you
mieno spira is a line of mieno, a leather goods brand developed by Japan’s 三京商会. It was developed in response to comments from young female staff that “genuine leather doesn’t suit me yet,” with the aim of making cowhide products more approachable. The line includes bags, wallets, and other items made from soft cowhide, in bright colors that are easy to use year-round. Its official message presents the items as accompanying people toward the possibilities that lie ahead in days that continue like a spiral.
Concept
The line offers items that walk alongside you toward the infinite possibilities beyond days that repeat like a spiral (spira).