Tagline
Giving form to women's desire to feel excited every day…
Mignonjour is a coined brand name combining the French words “mignon” (cute) and “jour” (day). The brand gives form to women's desire to feel excited every day, offering online items selected by current jewelry shop staff around the themes of cuteness, a sense of trends, and individuality. The selection includes items such as pierced earrings, clip-on earrings, ear cuffs, rings, bangles, and necklaces, intended for women who want to surround themselves with accessories and small items they find cute and enjoy sparkling days. It is operated by Quaf Co., Ltd., a business based in Minato-ku, Tokyo.
Concept
Items selected around the themes of cuteness, a sense of trends, and individuality.