MILLION CARATS is a women's fashion brand founded in Japan in 2009. It focuses primarily on women's clothing and also offers bags and fashion accessories. In 2017, it underwent a rebrand centered on “DRESS for everyday wear” and adopted “Radiant woman” as its brand concept. It proposes items designed to bring radiance to the everyday lives of ageless women who think freely and value glamour. The products are primarily original designs by in-house designers.
Concept
Radiant woman—A woman who values refined femininity while always wanting to have a touch of glamour. She is an ageless woman with a free-thinking outlook and a flair for style, who keeps a close eye on trends and seeks new ways to dress in her own way. The concept proposes Chic and Playful items that bring radiance to the everyday lives of such women.