MimiChaton

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Overview

MimiChaton is a Japanese apparel brand produced by Miona Hori. Launched in 2023, it focuses mainly on womenswear and has also released items for men. Hori cites her desire to “make the clothes she wants to wear” as the reason for starting the brand, and says it aims to make the everyday lives of those who wear its clothes a little more special.

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