Tagline
Clothes to enjoy wearing anytime.
Mimma/Mimaa is an original fashion brand of MIMA Co., Ltd., based in Koenji, Suginami-ku, Tokyo. Its offerings center on clothing and also include bags and accessories. According to its official introduction, the brand takes up things, people, and cultures that catch its interest at any given time, without being bound by genre, and proposes items it feels would be nice to have, interpreted in its own way.
Concept
Without borders or genre constraints, the brand shines a spotlight on things, people, and cultures that catch its interest at any given time, proposing what it feels would be nice to have through its own interpretation.