mimo

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Country: Japan
Founded: 2007 2000s
No longer active
Category: Bags Accessories Lifestyle products Wallets
Related brands: Bags brands founded in the 2000s Bags brands from Japan

Overview

mimo is a derivative brand of GARCIA MARQUEZ gauche Inc., launched in Japan in 2007. It was developed as a licensed business with Belief Co., Ltd., creating bags as its main products, along with pouches, wallets, accessories, and other goods. The brand name means “to embrace gently” and “cuteness” in Portuguese, and its concept was “kindness, gratitude, and cuteness nearly forgotten amid the city.” It is characterized by graphic textiles, the character “mimo,” and a playful world incorporating Latin charm.

Concept

Kindness, gratitude, and cuteness nearly forgotten amid the city

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2001

Year Brand Category Description

2001

GALSIA MARKEZ

Parent brand

Clothing

An accessible line extending the offering to a wide range of generations

mimo was launched in 2007 as a new line officially named “mimo designed by GARCIA MARQUEZ

mimo was launched in 2007 as a new line officially named “mimo designed by GARCIA MARQUEZ gauche Inc.” It carried forward the graphic style of GALSIA MARKEZ / GARCIA MARQUEZ gauche while placing Mimo, a character distinct from the dog HIPPIE, at the center, and expanded from bags to a broad range of accessories, including pouches and wallets. Aimed at a wide range of generations, it was an officially licensed diffusion line intended to bring the main line’s worldview to a broader audience.

2001 Parent brand

GALSIA MARKEZ

Clothing

An accessible line extending the offering to a wide range of generations

mimo was launched in 2007 as a new line officially named “mimo designed by GARCIA MARQUEZ