minä perhonen is a Japanese fashion and textile brand that began in 1995, when designer Akira Minagawa founded its predecessor brand, “minä,” in Tokyo. In 2003, it changed its name to its current brand name. Centered on textile design, particularly hand-drawn patterns, it works across areas related to everyday life, including clothing, furniture, tableware, interiors, and spatial direction for stores and inns. It values the words written at its founding, “a brand that lasts at least 100 years,” and aims to create designs that endure across generations.
Concept
A brand that lasts at least 100 years