Deuxieme Classe

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Overview

Tagline

FOR ALL THE BEAUTIFUL.
Deuxième Classe is a women’s select shop and fashion brand founded in Japan in 1995 and operated by Baycrew’s. Centered on its own high-quality basic items, it offers apparel, bags, shoes, and other items selected from brands in Japan and abroad. Its official concept is “Enjoying fashion with ease, rooted in traditional style.” With MODERN, MINIMAL, BALANCE, and ELEGANCE as its keywords, it proposes ways to wear basic items in a personal style, and also offers related lines such as MUSE de Deuxième Classe and EVERYDAY I LIKE.

Concept

Enjoying fashion with ease, rooted in traditional style.

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Parent brands and sub-brands, ordered by founding year.

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2 brands
Founded
2013-2018
2013 Sub-brand
MUSE de Deuxième Classe
Clothing

A derivative brand focused on distinctive curation for adults

MUSE de Deuxième Classe is a derivative brand within the brand family bearing the parent b

MUSE de Deuxième Classe is a derivative brand within the brand family bearing the parent brand’s name, launched in 2020 by Megumi Sato, who had worked as a sales associate and buyer at Deuxième Classe. While Deuxième Classe’s offerings are rooted in traditional style, MUSE de Deuxième Classe curates clothing, jewelry, vintage items, and more for playful adult women through its own concept and customer-service space. It continues to be presented as a separate brand on the official website and in Baycrews’ brand listings, and plays a role in extending the main brand’s customer base in a more mature direction.

2018 Sub-brand
EVERYDAY I LIKE.
Clothing

An original line focused on proposals for everyday wear

EVERYDAY I LIKE. is an original line officially offered by Deuxième Classe. It serves to t

EVERYDAY I LIKE. is an original line officially offered by Deuxième Classe. It serves to translate the brand’s basics into an everyday wardrobe, with ongoing collections centered on items such as shirts, knitwear, skirts, and denim. Separate from the main brand’s regular products, looks, features, and product plans are presented under the line’s name; the production process for its denim is also introduced officially. The line is positioned as an original line that translates Deuxième Classe’s traditional and modern direction into proposals for everyday wear.

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