EVERYDAY I LIKE. is an original label by Deuxieme Classe. Launched in Fall/Winter 2018, it is a Japanese womenswear line created by designer ASA (小原朝子). Centered on basic traditional pieces, the line includes jackets, knitwear, shirts, pants, denim, and other items, with considered materials and sizing. Its philosophy is to pursue “the ultimate ordinary”—basics that seem as though they should exist, but do not—and to add a sense of the times and a touch of playfulness to pared-back designs.
Concept
The concept aims for “the ultimate ordinary”: basics that seem as though they should exist, but do not.