Minali is a Japanese lifestyle brand founded by Haruka Dan. It launched in August 2022 and offers items centered on loungewear, as well as resort wear, one-mile wear, everyday clothing, and products related to daily life. Dan is also involved in the brand’s planning and product design, and it offers clothing that can be worn by people of all genders. With “Color your room Color your life” as one of its themes, the brand presents products designed to complement everyday life. It currently sells primarily through its online store.
Concept
Color your room Color your life (A colorful life begins with a lovely room)