MINE 77

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Country: United States
Founded: 2018 2010s
Category: Clothing Bags Accessories Lifestyle products
Related brands: Clothing brands founded in the 2010s Clothing brands from United States

Overview

MINE 77 is a signature collection launched in 2018 by Jake Burton Carpenter, founder of the American snowboard brand Burton. Centered on outerwear and layering apparel for snowboarding, it offers apparel, bags, accessories, boards, and other products. It views product development as a place to express creativity and pursues functional design grounded in innovation, collaboration, and feedback from riders. Even after Jake’s death, the collection continues, carrying forward his passion for product development and his legacy.

Concept

Rooted in innovation, collaboration, and feedback from riders.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1977

Year Brand Category Description

1977

Burton

Parent brand

Lifestyle products

A line that foregrounds product development and technological innovation

MINE 77 is Burton’s distinct product line, carrying forward the commitment to product deve

MINE 77 is Burton’s distinct product line, carrying forward the commitment to product development of Burton founder Jake Burton Carpenter. Separate from Burton’s regular products, it offers outerwear, layering, and snowboards that foreground experimentation with materials and construction, as well as technological innovation. Burton’s brand guide lists MINE 77 as one of its distinct product identities, and its official introduction also presents an ongoing product offering and a unique development concept.

1977 Parent brand

Burton

Lifestyle products

A line that foregrounds product development and technological innovation

MINE 77 is Burton’s distinct product line, carrying forward the commitment to product deve