MINIMAL

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A helping hand for elementary schoolers lost in shopping!
MINIMAL is a Japanese kidswear brand that debuted in 2023 under Narumiya International. Designed for the active everyday lives of children aged around 1.5 to 10, it offers functional clothing that is easy to move in and fashionable, with the aim of reducing the burden of home care for parents while allowing children to play freely outdoors. The brand concept is “Blow with the wind.”

Concept

Blow with the wind

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