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MioFIRANO

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Country
Japan
Category
Bags Wallets
Related brands
Bags brands from Japan

Primary categories

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Overview

Tagline

AS YOU FEEL LIKE — Just as you feel. Just as you are.
MioFIRANO is a bag brand operated by FIRANO TRADING in Chuo-ku, Tokyo. Centered on designs inspired by interiors, it brings into everyday life the spaces and stories that unfold beyond the doors opened each day. Its lineup includes tote bags, handbags, shoulder bags, and backpacks. Aimed at discerning women who enjoy expressing their individuality, the brand seeks to be something that brings fulfillment each time it is seen or touched, and each time it is picked up and used. It relaunched in 2021 with a renewed concept. The brand is available through FIRANO’s online shop.

Concept

A bag brand for discerning women who enjoy expressing their individuality

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2008
2008 Parent brand
FIRANO
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An interior-inspired line that brings order to everyday life

An interior-inspired brand line that translates the sculptural beauty of spaces and the se

An interior-inspired brand line that translates the sculptural beauty of spaces and the sensibility of everyday living into bags. Officially presented as a brand line for discerning women that brings a distinctive perspective to trends and functionality, it pursues ease of use in harmony with lifestyle and refined design. It also offers products that combine functionality with a distinctive aesthetic, such as water-repellent nylon bags and backpacks with multiple pockets, and has a stronger lifestyle context than FIRANO itself and VITA. Unlike ARNO LABEL’s material-led approach, it serves to shape the atmosphere of everyday life.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Bags brands from Japan

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Brands from Japan

#FR2 Japan Founded in 2014 Clothing In common Brands from Japan
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Frequently asked questions about MioFIRANO

Country of origin, founding year, categories and parent brands.

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Features and values

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Brands from Japan Bags brands Bags brands from Japan