MM-8

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Country: Japan
Founded: 1983 1980s
No longer active
Category: Clothing
Related brands: Clothing brands founded in the 1980s Clothing brands from Japan

Overview

MM-8 was a casual line of women's jeans launched in 1983 by BOBSON, a Japanese jeans brand originating in Okayama. As a spin-off line from BOBSON, it was aimed at women and set out to “offer a more refined denim lifestyle,” developing casual wear centered on jeans. It was one of the brands that reflected BOBSON's expansion of its lines in the 1980s, and it is not listed in BOBSON's current official lineup.

Concept

Offering a more refined denim lifestyle

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1969

Year Brand Category Description

1969

BOBSON

Parent brand

Clothing

A casual line focused on everyday denim wear for women

MM-8 is a casual line of women's jeans launched by BOBSON in 1983. Rather than targeting a

MM-8 is a casual line of women's jeans launched by BOBSON in 1983. Rather than targeting a specific age group, it added a casual style focus to BOBSON's core jeans offerings, with the aim of making women's denim-wearing part of everyday life. While Thomaston, aimed at young women and teenagers, and TOO-TOO, centered on young married women, are brands aimed at specific age groups, MM-8 is positioned as a line for women that emphasizes everyday wear and casualness over the wearer's generation.

1969 Parent brand

BOBSON

Clothing

A casual line focused on everyday denim wear for women

MM-8 is a casual line of women's jeans launched by BOBSON in 1983. Rather than targeting a