moi tytto is a women’s fashion brand created by fashion director 高芦あかり. Through ZOZOTOWN, it offers tops, dresses, bottoms, bags, shoes, and more. The brand presents items that are “a little new and a little nostalgic,” with the aim of helping people value who they are now while discovering a new side of themselves.
Concept
A brand for those who want to become someone new while cherishing who they are now. It offers items that are a little new and a little nostalgic, for discovering a new self while always wanting to be thought of as cute.