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Moncler Genius
Basic information
- Country
- Italy
- Founded
- 2018
- Category
- Clothing / Accessories
Overview
Moncler Genius is a co-creation platform launched by Moncler in 2018. Conceived by Chairman and CEO Remo Ruffini, it invites multiple designers and creators to develop capsule collections that reinterpret Moncler codes. Centered on outerwear, it also encompasses clothing and accessories.
Concept
A curatorial approach to creation that invites cutting-edge designers to reimagine Moncler codes
Parent brands
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Moncler 1952
Moncler Genius is a co-creation-based editorial project/sub-line launched in 2018. It is characterized by the parallel release, within the same year, of independent capsule collections by multiple external designers. Using the parent brand’s materials and manufacturing know-how as a shared foundation, it turns each designer’s interpretation into products, systematically opening up an area of expression distinct from the main line and Grenoble. It presents collections through drops and capsules as an alternative to the conventional seasonal system.
An editorial co-creation line involving multiple designers