monepine

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My thorns are my personality
monepine is a Japanese womenswear brand launched in spring 2025 by apparel company ANTIROSA. Fashion influencer Momono Kakibuchi serves as its director. The brand offered clothing primarily to women in their 20s, with ZOZOTOWN as its main sales channel. Its designs incorporated girlish elements such as floral patterns and lace into clothes intended to be worn with a more mature look. The brand profile stated, “When polished thorns (individuality) pierce the memory, I become one of a kind,” expressing an affirmative stance toward individuality. The brand ended its operations in 2026.

Concept

When polished thorns (individuality) pierce the memory, I become one of a kind.

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